This is just painful.
The stylish 70s Charlie commercial featured a zippy heroine, a jaunty tune, and a narrative of liberation. This 80s Charlie commercial pretty much admits it doesn't know who its audience is: business women? older ladies, described condescendingly as "vintage"? a child wearing makeup? Oy. Embarrassing. And it's been said that people were not happy about the little butt-tap this woman gives the man she's talking to. That's the least of this commercial's problems.
Charlie made such a splash when it first came out...I remember it was the first perfume that my mother would buy from the drugstore, and we both loved how it smelled. It had such a jaunty, middle class cool cache. This is a little late, though, and Charlie had probably passed it's heyday...wasn't 1986 the height of Giorgio mania?
Posted by: Grace | February 01, 2014 at 11:14 AM