As if vintage perfume didn’t already present its fair share of mysteries to the modern sniffer, Coty’s ? Question Mark perfume ups the ante by placing a big honking question mark on its label. I've seen this several times on eBay, and my curiosity finally got the best of me. I got the tiny micro-mini you see to your left.
Did Coty release a perfume called “?” and if so, why? The answer: yes and no.
An ad in the September 6, 1954 issue of LIFE magazine provides one answer: It asks readers to name a new perfume — whose bottle in the ad shows a question mark on the label — for a chance to win a trip for two to Paris: